It's also the only full-power VHF outlet in the Madison media market, with it's transmitter located on Madison's West side. List of television stations in Wisconsin Full-power stations.
The station is the flagship of Madison-based Morgan Murphy Media & has been affiliated with CBS since it's launch on June 24, 1956. WISC-TV, ch.

The station had produced occasional news features in HD since the beginning of the year. VC refers to the station's … The station is owned by Gray Television. On cable, the station is available … When launching in 1956, WISC-TV used this logo to emphasize its position on the clear-reception VHF dial. WISC-TV Madison, Wisconsin Branding Channel 3 (general) News 3 (newscasts) Slogan Informed, Involved, and In Touch(newscasts) Channels Digital: 50 (UHF) Virtual: 3 (PSIP) Subchannels 3.1 CBS 3.2 MyNetworkTV Owner Morgan Murphy Media (Television Wisconsin, Inc.) First air date June 24, 1956 Call letters' meaning WISConsin Sister station(s) WKBT-DT TVW Former channel number(s) Analog: 3 (1956-2009) Former affiliations UPN(secondary on WISC 1995-1999; cable/… On February 3, 2019, coinciding with that day's telecast of Super Bowl LIII by CBS, WISC-TV unveiled a brand refresh for the station and its newscasts. "News 3" logo (c. 2018) also promoting WISC-TV's website, channel3000.comLogo for WISC-TV's "News 3 Now" and its Channel3000.com website.TV stations in Southern Wisconsin, including MadisonTake your favorite fandoms with you and never miss a beat. 14, where it originally launched in 1998 as a WB Network affiliate. WISC-TV's DT subchannel, 3.2, is known as "My Madison TV" & carries the My Network TV schedule, syndicated programs & off-network reruns, as well as "News 3 @ 9 on My Madison TV", a prime-time newscast produced by WISC-TV. Jerry Deane was a very popular news presenter. My Madison TV also serves as a backup channel for programming that is pre-empted on WISC.

On October 26 2008, WISC-TV began producing all of it's newscasts in total HD, becoming the first commercial TV station in Wisconsin to do so. From 1995-1999, WISC-TV carried select UPN programming during overnight hours, before the launch of a separate UPN station in the market, WHPN. The channel is carried on Charter Communications cable ch. On February 3, 2019, coinciding with that day's telecast of Banner logo for WISC's news branding ("News 3"), used between 2001-2019.Logo for "News 3" including WISC-TV's legal ID, c. Having the Madison market's only VHF transmission tower gave WISC-TV the farthest signal reach over the market's UHF stations in an era before cable simulcasts. When launching in 1956, WISC-TV used this logo to emphasize its position on the clear-reception VHF dial.

3 (analog)/50 (DT), is the CBS affiliate for Madison, Wisconsin. WIS' studios are located on Bull and Gervais Streets in downtown Columbia, and its transmitter is located on Rush Road in rural southwestern Kershaw County, outside Lugoff.
WISC-TV first took to the airwaves on June 24 1956, taking over Madison's CBS affiliation from WKOW-TV (which retained ABC affiliation). William "Bill" Dyke was an on-air talent in the early 1960s before he eventually became mayor of Madison. From its early days in broadcasting through the 1970s, the station ID was branded as "WISC-TV, Channel 3 - Madison. WIS, virtual and VHF digital channel 10, is a dual NBC/CW-affiliated television station licensed to Columbia, South Carolina, United States. Wisconsin's Leadership Station." UPN returned in 2002 on WISC's cable/DT subchannel, WISC-TV commerated it's 50th anniversary in June 2006, which merited a congratulatory mention by David Letterman on his The station airs a mix of local programming, newscasts & syndicated shows (among them In addition to it's normal morning, midday, 6 & 10 PM newscasts, WISC airs "News 3 Live @ 5", which is largely devoted to non-headline news & features that focus on the community & the people of Madison, Dane County & southern Wisconsin. The station also operates My Madison TV, which is carried on local cable, on DirectTV in the Madison market & on WISC's DT subchannel 3.2 (DT 3.… 2018. Take your favorite fandoms with you and never miss a beat.


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