New York (CNN Business) — Toys "R" Us is changing hands again, less than two years after Tru Kids Inc. bought it in a liquidation sale. New York acquisition and investment firm WHP Global announced on Monday that it purchased a controlling interest in Tru Kids Inc., the parent company of the Toys “R” Us, Babies “R” Us, and Geoffrey the Giraffe brands. NEW YORK - Iconic American toy store Toys "R" Us is changing hands once again, this time going to an investment firm that promises to expand the chain that once dominated the market. On March 15, 2018, Toys“R”Us announced plans to shut down its operations in the U.S. and Puerto Rico. Prices were very cheap here at Toys R Us in Times Square. Find 45 listings related to Toys R Us in New York City on YP.com. A New York company says Toys R Us will make a comeback and wants to create the next generation of Toys R Us kids. Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids, Inc. (d.b.a. You’d expect it to be a little pricier because of their large rent bill but quite contrary. Terms of the deal weren't disclosed. Tru Kids Brands) and various others. Toys 'R' Us - Niagara Falls Niagara Square 7555 Montrose Road, Unit # A25 (next To Sport Chek, Niagara Falls ON L2H 2E9 Phone Number: (905) 357-0146 Store Hours The Toys ‘R’ Us company has been sold once again, this time to WHP Global, a New York-based brand management company, who announced Monday (3/15), “We are thrilled to be taking the reins of the world’s leading toy brand at a time when the category is up 16% and consumer demand for toys is at an all time high.” All Toys“R”Us and Babies“R”Us locations have started liquidation sales effective Friday, March 23. Find 4 listings related to Toys R Us in Buffalo on YP.com. Find 46 listings related to Toys R Us in New York on YP.com. 412 reviews of Toys R Us - CLOSED "The former capital of urban sin and degradation is even more kid-friendly now, thanks to this 110,000 square foot mega-toy store, the largest in the world, that's giving F.A.O. It was founded in April 1948, with its headquarters located in Wayne, New Jersey, in the New York metropolitan area.. Share Category: Toys-Retail Toys-Retail. See reviews, photos, directions, phone numbers and more for Toys R Us locations in New York, NY. See reviews, photos, directions, phone numbers and more for Toys R Us locations in New York City, NY. about us. It could have been that the prices were so low because it was nearing Christmas or there are rumors that they will be out of … WHP Global, a New York-based brand management company, announced Monday it has bought a controlling interest in Toys "R" Us' parent company and will now manage Tru Kids' business and growth. Schwarz a run for its money in the heart of Disney-fied Times Square. See reviews, photos, directions, phone numbers and more for Toys R Us locations in Buffalo, NY. Toys 'R' Us New York NY locations, hours, phone number, map and driving directions. Toys R Us New York Hours and Locations. Toys “R” Us has found itself in the hands of another owner as the struggling toy store looks to gain a foothold in the retail market.